Video Conferencing is Exploding in Popularity
Technology is the friend of most successful businesses and it is making itself increasingly key in the area of conferencing. Virtual collaboration by employees in different locations has exploded in popularity in the past decade and a half, as a result of advances in technical capability.
The arrival of low cost, high capacity broadband, powerful computing processors and video compressions techniques has dramatically enhanced a once-stilted format. Skype, iChat, web plug-ins and on-line communications began the revolution. Now there is a progression towards high definition, and mobile collaboration systems. And, as has happened with other forms of technology, the price point is dropping dramatically.
These advances in video conferencing
have coincided with a rising corporate concern to both ‘be' and ‘be seen' as a good citizen of the planet. Video conferencing, in addition to its other cost advantages, has a beneficial green effect. It eliminates the need for travel to meetings, thus reducing carbon emissions.
Practical Applications of Video Conferencing Are Limitless
Educational institutions have become huge converts to video conferencing. Professors can now give lectures to classes in multiple locations, on different campuses - and even in different nations. For their part, students can remain on-campus and be interviewed from there by prospective employers.
In medicine, a diagnostic advantage
has emerged, with patients in underserved or rural areas now being able to connect with doctors via video conferencing for consultation and diagnosis.
Business loves the efficiency of video conferencing, as well as the rapidity with which it moves. Meetings can be set up in minutes rather than the days it previously took to set up face-to-face gatherings.
Courts are adopting some forms of video conferencing in evidence collection and presentation at trials. Even churches have embraced the technology and video link services and prayer groups.
There remains some resistance to video conferencing, much of which is based on erroneous perceptions. The technology involved may appear to be a stumbling block to some companies – a battery gone dead or cord pulled out can make a participant look unintelligent. There is some initial expense, which is quickly mitigated by savings in travel.
Human barriers exist too. Many people suffer from camera anxiety, although as a more media-savvy generation moves into business this should diminish. There are "tricks” to making a good video conference presentation that don't have to be learned for face to face meetings. Primarily, it's all about "eye contact”. Video conference presenters must learn to address the camera, and thus make a direct connection to their off-site colleagues.
Collaboration Is the Bottom Line
There is a compelling bottom line to the use of video conferencing. There is no question that it promotes collaboration, which, in turn, facilitates innovation. Group sharing can be much more effective in bringing forward new ideas and concepts, as it mines the full talents of all employees. Video conferencing is fast and flexible, two qualities that are corporate imperatives in today's competitive environment. A company that specializes
in AV solutions can tailor-make a cost-effective and smooth operating system for any kind of business, institutional or government client.
It does not take a massive investment now to boost your collaborative capability – and your success may well depend on it.